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Ready, Steady, Go!


1.  1963 Performance

2.  1964 Performance  

     Ready Steady Go! was a British rock/pop music television program which aired every Friday evening, from  August 9, 1963, until  December 23, 1966. It was conceived by Elkan Allan, head of Rediffusion TV. Allan wanted a light entertainment program different from the low-brow style of light entertainment transmitted by ATV. The program was produced without scenery or costumes, and with a minimum of choreography and make-up. Allan recruited a fellow journalist, Francis Hitching, as producer. Hitching became a major figure in light entertainment in the 1960s. Robert Fleming was the first director, followed by the documentary director Rollo Gamble, then Michael Lindsay-Hogg, (who later directed the Let It Be film), Daphne Shadwell and Peter Croft. The program was produced by Associated-Rediffusion, the weekday ITV contractor for London, called Rediffusion-London after 1964. The live show was eventually networked nationally.  

    The show gained its highest ratings on 20 March 1964 when it featured The Beatles being interviewed and performing,  It Won't Be Long, You Can't Do That, and  Can't Buy Me Love.

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